Smart business owners like Amanda, owner of Therapies of the Rockies understand the values of personalized website images. She is an amazing business owner. With 3 locations in Denver and Colorado Springs, she helps children and adults through speech therapy. I got to sit in on a few client sessions (with permission of the clients) and I saw their work in action. The care, compassion and respect they showed their patients was humbling. The request, website images that showed their new location, their staff at work and new headshots for all staff members.
Stock images only get you so far. In order for you to stand out, you need to gain connection with your client. The best way to do that is through personalized photos. Personal branding is a great way to achieve that. When it comes to delicate matters such as medical service, it gives your patient comfort knowing what they can expect. Just imagine, who do you think they will choose. A speech therapist office that looks and says the same as every other speech therapist, or the one that stands out. The therapist that got down on a personal level. Someone you can recognize when you walk through the door. Your website is your store front, your hub and your first impression.
Amanda really is amazing. While she built up a business, she is raising two young children. I personally know how challenging it is to juggle a business and parenting. Yet, she has a profitable and growing business while being an amazing mom. Who say’s women can’t have it all. It’s all about prioritize your time. Work smarter, not harder. The notion that entrepreneurs have to work 15-hour days is an old one. Strong, capable, intelligent women such as Amanda proof that wrong.
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