Rule of thirds is one of those amazing rules in photography that everyone need to learn. If done right, it can make your photo amazing. And for personal branding, it gives you space to put graphics or text over. Done wrong, and your subject just seems out of place.
First thing first, what is rule of thirds? The basic principle is that the image is split into thirds both horizontally and vertically. You then place your subject where the red dots are. This is such an amazing rule, that phones and cameras have built in grids to help you place your subject.
For most phones, you can go into settings and turn on 3×3 grid lines. Try it for a day or two, see what you think.
There are a few ways to really amplify the rule of thirds. The space to the side of the subject is called negative space. The trick is to make sure that what is inside the negative space area, doesn’t distract from the real subject.
When you have beautiful view like in the image below. Using the rule of third is very appropriate. The subject is there, but it’s not blocking other important parts of the image. Not only is it visually pleasing, but it tells a story. It shows someone that loves nature, it’s peaceful and makes you wonder, what is she thinking about. For personal branding, this image gives you a lot of options. Just think all the inspirational quotes you can add on there.
In this image, if I would have placed my subject on the other side of the pole, I would have had a distraction in my negative space. With having her lean up against the pole, I take out the distraction and make it part of the photo.
Empty negative space can be very pleasing. Not only does it give a lot of options for graphics, but it really brings your focus on the subject. Rule of thirds can make your images look more professional. An image like this would make the perfect banner.
Last but not least, bring depth into your image using the rule of third. We read from left to right (for the most part). Our eyes are used to start on the left side. The creek comes in from the left and leads the viewer into the photo. The girl on the side is the true subject, but the whole photograph is enhanced with creating depth. It pulls you in. It wouldn’t look the same if reversed. Thank you nature for being on the right side for photo opportunities!
I hope you find this guide helpful. As always, I’m happy to help if you have any questions or need assistance in finding a photographer in your area. Feel free to reach out at firstname.lastname@example.org for any questions!